Corporate Responsibility and Business Strategy – Toby Webb, Ethical Corporation
Great presentation by Toby Webb of Ethical Corporation. Highlights some history and multiple perspectives on corporate responsibility and his preference for tying it to Evidence Based Management. Worth...
View ArticlePositive Partnerships for Brands and Nonprofits – Linda Rogers, Coca Cola
[Video Link for Email/Other Subscribers - 7min] Linda Rogers who works in Sustainable Marketing and CSR at Coca-Cola, speaks with me at Sustainable Brands 10 about a few types of potential...
View ArticleEnterprise Sustainability Strategy, Innovation, and the Future – Tim Mohin, AMD
[Video Link for Email/Other Subscribers - 4min] Developing sustainable business strategies at the enterprise level really comes down to fundamentally aligning them with your business model and core...
View ArticleCreating Shared Value and Capitalism 2.0 – Michael Porter
Harvard University professor Michael E. Porter, explains why business leaders must focus on shared value–creating products and services that benefit not only the company but also society. I agree with...
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